This research team is focusing on the Shared Economy industry. This industry has been picking up steam, particularly in North America and Europe. Essentially, this industry is comprised of individuals sharing their private goods for income. For example, Uber, is a ride sharing service, in which private individuals offer to drive private citizens around for a sum of money. The catch is that Uber does not provide the service itself, but rather connects two private individuals together, allowing for a private transaction. AirBnB is similar, in that it connects two individuals together in order to rent unoccupied real estate, or unused sleeping quarters. This industry has been developing a niche in an ever-competitive world. Currently in North America, Uber is valued at $41.2 billion, and AirBnB at $15 billion. The Shared Economy certainly has further room to grow and develop across the globe.
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